Making of a Website
Making a website is a long process that involves more than choosing the right colours. The journey to create the new RSA Ireland website, www.rsagroup.ie , involved may talented people and plenty of challenging questions.
The first of many questions. Who is the customer? Who is the website intended to support or target? This can determine what you want to say and how you’re going to say it. At RSA that’s our policy holders and broker partners.
So what do you say to these customers? What do these customers want? The website content is extremely important. Understanding why people will come to a website and what they do there drives the content and is the bases for the content strategy.
How is it going to be used? When, where and with what device? As a business we can’t always choose how people contact us. For that reason it must be simple and easy to use and in today’s world of tablets and smart phones it must be mobile optimised. If our customers want to find our website at work or home on any device, they can. Their choice.
The visual design of any website is important. A big part of using a website is the experience and enjoying that experience. Big bright images make it pleasing to the eye. Images that are recognisable add to the quality of that experience. Finding the right images to match a vision is never easy and sometimes you must create your own. The images for rsagroup.ie were taken specifically for the website from sites across Ireland. On his blog post, the photographer captures the pace, challenges and some results as he shares the journey for RSAs images.
Developing a new website is challenging and rewarding but never over. The most important aspect is the ongoing ability to improve. There are always newer and better ways of doing things and there’s no better way to discover them than through feedback. Collecting feedback from users ensures errors can be solved and designs and content can be enhanced to give the customer the experience they are looking for.